Daniel Dreval builds web and email experiences that help institutions communicate more clearly. His specialties are digital marketing, CMS production, and UX.

I am currently working as the Web Producer for MassArt where I support in maintaining a large institutional website and helping it evolve toward a more user-friendly, and brand-aligned future. I have experience across higher education marketing, campaign execution, and digital operations.

Web production Email marketing Campaign execution UX

Where I have worked

My recent work has centered on higher education marketing and web production, with earlier experience in campaign support, CRM workflows, and sales enablement. I live in Berkeley, California.

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2023 - Present Massachusetts College of Art and Design

Marketing and Web Producer

Supports institutional web publishing, accessibility, analytics reporting, email audience management, and visual brand consistency across MassArt's digital properties.

  • Resolved 1,000+ annual website support requests
  • Contributed to a redesign and migration of 400+ web pages
  • Managed Mailchimp segmentation for targeted communications
2022 - 2023 Harvard Kennedy School

Digital Marketing Specialist

Built outbound email campaigns, supported website updates, managed list segmentation, and contributed to paid social and digital advertising efforts.

  • Worked in Pardot and iContact for email production
  • Supported marketing through Salesforce list segmentation
  • Helped drive 37% higher engagement and 40% more link clicks year over year
2021 - 2022 Ermetic

Marketing and Sales Coordinator

Supported dashboards, events, copy updates, onboarding materials, and the practical marketing operations behind a growing team.

  • Maintained Salesforce dashboards and reporting workflows
  • Supported event logistics from registration through post-event analysis
  • Reworked outreach copy and supported sales team onboarding

Core tools

CMS, email, analytics, and design

Drupal WordPress Mailchimp Pardot Google Analytics Google Ads Figma HTML CSS

Education

Boston University

Bachelor of Arts in Economics and Bachelor of Arts in History of Art and Architecture.